Behind the scenes of our Christmas 2020 shoot!
August 31, 2020
Yes you heard right, Christmas!
This year has been so tough on us all and really set us back a lot with the business, so we sadly haven't been able to design as many new products as we would have liked to. However, getting the business through a global pandemic took priority and I am so proud of my business for coming out the other side. So as you can imagine, designing a Christmas collection hasn’t been top of our agenda, but I have still designed some lovely new products which I hope are going to bring you and your loved ones closer together this Christmas.
Christmas In August
You may have seen over on our Instagram I did a whole takeover for the day and vlogged our Christmas shoot last week (It was the first time I did this and was really nervous so a big thank you to everyone who engaged, I really enjoyed talking to you all). And of course, as it is every year, we were in woolly jumpers decking a Christmas tree on one of the hottest days of this year, in 35 degrees heat! Nevertheless, we had a great time shooting and it was so much fun decorating the Airbnb we hired out too. The Airbnb was a fantastic town house in Hove with beautiful character.
So along with our Instagram takeover I thought it would be nice to show you some more behind the scenes snaps we managed to get when my lovely friend Suzy came along mid shoot to take some photos and practice her photography.
Even after a late finish on the Monday evening (unloading all the props, dressing the tree etc) It was an early start for us all. Both myself and Holly (my senior manager) stayed over so we could get up super early and be ready for the shoot to start at 8am.
Please be aware we all practiced social distancing while shooting.
Why Do We Shoot Christmas So Early?
If you have ever worked at a business where you design or create seasonal products then you will understand that you always have to be 1,000 steps ahead of time to properly execute a seasonal campaign! Generally most brands work around 6 months in advance, just like we try to do at Ellie Ellie. So while most people are enjoying the beautiful weather, eating ice lollies and having BBQ’s we are already thinking about what gifts you will be giving this Christmas. For me it's one of the hardest collections as it’s so hard to get into a wintery, cosy mindset when you are sitting in shorts and T-shirts everyday! This is why we often also do another small collection later on in the year, as a new season always brings new inspiration.
What’s to come this Christmas?
We are really focused this year on bringing people together after a really really tough time. We know some of you may not have seen your loved ones in a long time, been unable to hug your best mate, had to self isolate due to vulnerabilities. Some of you might have even reached out to people you have lost touch with and created new connections. Some people may have sadly lost loved ones, lost jobs, or been stuck away from home. Everyone's experience of this pandemic will be different but everyone's stories will have been tough, so we want to do everything we can to help to make sure you have the best Christmas possible.
Without giving too much away (as we know you love a surprise) we have been working on some AMAZING seasonal offers and they are coming sooner than you think.
In just under a month we will be launching our 100 days to Christmas countdown campaign, a wonderful way for us to all to focus on something positive and have something to look forward to. If you want to join in our campaign, make sure you are signed up to our newsletter via our website (scroll to the bottom) and are following us on our social media platforms, Instagram, Twitter, Pinterest and Facebook.
Finally I will leave you with some sneak peak images of some brand new products coming soon...
Danielle x
